Project: Brand Launch / Content Strategy / Social Media Strategy
Course: Multimedia Storytelling
University of Toronto School of Continuing Studies
My team was tasked with developing a brand launch strategy for an ethical, natural beauty subscription service.
Our goal was to launch this subscription service using relevant multimedia storytelling techniques. We created wild beauty box.
We received a grade of 82/100 on the project and won in the following categories:
- Best storyboards/scripting: Wild
- Best hashtag: #staywild (Wild)
- Best agency name and background: Frame[work] (Wild)
Wild beauty box
Content Strategy/Writing/Brand Identity: Julia Rose
Videography/Storyboarding: Jozef Agtarap
Account Director/Strategy: Sarah Notton
Logo and Design: Kael Cruz