Social Media Strategy: wild beauty box

Project: Brand Launch / Content Strategy / Social Media Strategy

Course: Multimedia Storytelling

University of Toronto School of Continuing Studies

My team was tasked with developing a brand launch strategy for an ethical, natural beauty subscription service.

Our goal was to launch this subscription service using relevant multimedia storytelling techniques. We created wild beauty box.

We received a grade of 82/100 on the project and won in the following categories:

  • Best storyboards/scripting: Wild
  • Best hashtag: #staywild (Wild)
  • Best agency name and background: Frame[work] (Wild)

Wild beauty box



Screen Shot 2018-10-29 at 12.23.57 PM


Beauty Box Speed River Provisions_2018.07.24



Content Strategy/Writing/Brand Identity: Julia Rose

Videography/Storyboarding: Jozef Agtarap

Account Director/Strategy: Sarah Notton

Logo and Design: Kael Cruz